Even more powerful than word of mouth and other means of social proof, is the power of case studies. Providing a full story of the before and after picture is one of the best ways to explain the process, timeline, and value of your services.
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Especially in medical services that require consultations, case studies can be a great boost into your final close rate. This is because patients in your waiting room get to watch your success stories just before stepping into your office. Don’t miss out on this close-rate booster!

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